HOW TO OPTIMISE CONTENT FOR SOCIAL MEDIA DISTRIBUTION
The marketing world has changed over the past decades thanks to invent of Social media.
Social media itself is an umbrella term for all sites that may provide different social actions, for example instance Facebook is a social network site that allows sharing of information , photos , and variety of other activities whereas Twitter is designed to let people share short SMS with the world. Social media also helps marketers to build links that in turn support into SEO efforts. Many people use searches at social media sites to find content about certain companies or social media content.
At SearchMedia, our social media marketing services are an important part of our clients’ customer service and digital PR strategies. It is a way to connect with corresponding organizations in your industry, and get your messages in front of potential clients. Mentioned above, social media is also vital part of digital PR.
If you want to see the levels of engagement and interaction on your posts through social media, you then need to optimize your content for distribution on those networks. However, most successful content marketers are not always best writers. They mostly have deep understanding of the social media landscape. There so many reasons social networks are the best content distribution platform. To start with, they have the ability to easily integrate and share content. They have the power to target specific users. This maximizes the possibility for widespread engagement that results in an insurmountable reach.
Why you need to optimize content for distribution
Most marketers have a good grip of the positives; some of them are not using social media to its full potential. Those that use social media to its full potential are the ones who optimize content properly for distribution. For instance, if you may have use the correct network and know you exact time of the day to post for the highest rate of clicks, but if you do not properly optimize your image, message or headline to provoke or incite response from the widest different users, you cannot realistic expect those clicks. Below are some of our best tips for optimizing your content for social media distribution.
Get serious about your headlines
Writing a better power-punching headline or title for your content will not only produce miracle or wonders for content distribution, it could also have a far better long-term impact on your SEO. Best content writers can spend hours meditating and thinking on the best, sounding headline structure, as it is just as, if not more, significant than the article itself .No serious marketer ever wants to a click-bait, however it is undeniable just how good a title that develops hype and intrigue at first glance can fare on the internet. It important to note that there is absolutely nothing stopping you from tailoring your best , catchy headline for each specific network. Distribution should be constant – it is not a one-post thing – so you can test variety headlines and get better results for what sentiments , structures and power words get the best reaction with each audience.
Put more thought into your graphics
There is little point in explaining the significance of visual content on social media; everyone who uses social media already understands. Content writer are fully aware and they understand the importance of using graphics and other types of content (videos, pictures, etc.,) within the body of an article to reduce bounce rate. However, creating posts that get the most engagement it requires adding a generic blog title graphic. You must consider how you can merge your graphic and your headline to instill the most amounts of encouragement and intrigue huge responses. In order to utilize networks such as twitter, instagram, you can also create bespoke graphics by making use of figures, images and specific specks of information from your article and include links or URL in your page header.
Get your colleagues involved in distribution
Humans trust other humans’ conclusion or judgment more than they do that of brand, service or product. Content distribution is not all about what you post as your company or firm, it is also about getting your colleagues and advocates involved too. This is mainly essential on professional networks like LinkedIn. To make this a more attractive thing, you must figure out ways to incorporate the comments and expert opinions of employees within your content. This will enable you to have a sense of ownership and encourage their advocacy, while also having the positive impact of giving a heightened professionalism to your article.