Importance of SEO
By now, almost every organization knows the importance of having a website. The world has turned more digital than what no one ever anticipated. It’s good bye to analogue marketing. However, since everyone organization has turned digital, the war now is on how to be visible in this digital world. Search engines are flooded with different websites and only those who can afford the fee (pay per click) appear on the 1st pages.
With SearchMedia’s SEO service one can afford to appear on the 1st pages of the main search engines without breaking the (already broken bank). Without SEO a website is s good as it doesn’t exist because no one knows it exists because they can’t find it on the main search engines.
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. This brings us to the next reason why SEO is important for your business.
Researchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do.
And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through?
Your customers may not admit it, but high search rankings makes you more credible in their eyes. So if you haven’t considered SEO here’s a list of some specific reasons why your organization should definitely consider investing in your organic SEO:
- It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
- It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
- It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good Return on Investment (ROI). While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
- Search engines grabbing more market share – this is through directing more traffic to your website. Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SearchMedia putting your organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
- Rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization and SearchMedia will help you out with that.
- Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
- Your competitors are doing it – “Remember, SEO is a never-ending process,” “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence and that’s the reason why SearchMedia is here, to make sure you are not left behind.
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
How to Decide: PR, Marketing or Branding ?
At Search media, we offer those services to our clients, but sometimes some of our clients may think they need one thing when they actually need is another or a combination of all. Therefore, what is many clients ask is that what is the difference and when should you use as a strategy. Honestly, your business probably needs ongoing campaigns for each of those but breaking it down helps in specializes and prioritizes.
What is the difference between PR, branding and marketing?
Branding: Building Loyalty and Affinity
Many people or clients think that creating a logo is the extent of branding, however nothing could be further from the truth. Your brand is your company’s face and personality. Branding drives the emotional response of your customers or targeted audience has to your content, message and brand. Branding simples means having a solid understanding of you customers / audience, their emotional triggers. Branding will touch everything you do in PR and marketing too. Just think about your social media -is it sassy or supportive? That is what we call a branding decision.
A strong brand has a clear voice, idea and gives their customers something they can relate to or self-identify with. When you brand fits into their self -story of how they seem themselves you will increase affinity and loyalty. Most strong brands have simple identities that rarely change. Look at Coca-Cola the brand is associated with happiness, Apple is associated with innovation. These companies they consider their brand when making big decisions (is this consistent with our brand and our customers’ expectations of us?).
Below here are some of the tools that will support a brand initiative , the essential key to a branding initiative is to be sure your company has complete clarity on the audience , key messages and the desired emotional bond. Branding initiatives may include a call to action however most important elicit an emotional response and reaction.
- Content: whether third party or designed, branded and selected to enhance brand’s status in the customer’s mind.
- Advertising: with an emphasis and stressing on “WHY” the brand is significant rather than the “where or how”
- Events: attach a brand to a unforgettable experience or designed with imprint a impressive experience in the client’s mind, as opposed to a “lead retrieval” strategy.
- Website: With an emphasis design and layout, that matches desired customer’s emotional response.
Marketing: Driving Leads
Obtain leads is one of the most crucial step in marketing. Depending on your product, marketing may be the art-form/science of conversion also. At search media we find top-of-the-funnel tactics including:
DIGITAL
Here are the recommendation you should consider
- Content: Webinars
- Social Media: with custom content emphasis and link building
- Digital Ads: banner ads and social ads with a strong call to action for prospects
- Remarketing: including shopping cart abandonment and new and old customers
- Email marketing: shopping cart abandonment, new product announcements, customer campaigns and promotions
- Website: Landing pages with a strong , effective call to response and action.
- Content: blogging, lead magnets designed to support the customer is buying cycle.
IN PERSON
- Seminars/Festivals
- Tradeshows
When to use marketing tactics:
Use marketing when your sales personal are trained and ready to follow up with leads. Training your sales consultant to understand lead sourcing, where and when the clients are in the decision-making funnel will help increase conversion. Notice one of the crucial differences between marketing and branding content is the use of a strong call to response and action.
PR: Influence & Social Proof
PR is the art of raising awareness and influence. It is crucial in social proof.
Here is some of the tactics that can help you:
- Media Relations: Relationship building with writers, journalists, and bloggers with an emphasis on partnership.
- Social Media: with an emphasis on influencing the market and key messaging.
- Events: brand and hosted events for customers for community or likely customers.
- Word of Mouth: Carry out campaigns that get people talking about your brand, product and key message.
In PR, you may not have editorial control, so does not count on a strong call to action, although you may get a product recommendation or link, it will not often come with a heavy sales action. The best PR is earned PR that means it did not come with a quid-pro-quo and that’s part of what gives PR enhanced credibility and integrity over marketing. However this tactics they complement each other in making a successful business.
