Situation
The main aim of Nest and Rest is to increase traffic and sales to their website. The internal web pages had poor rankings in the search engine results due to lowered keyword presence. We framed a digital marketing strategy and conducted a search engine optimization audit to improve the keyword ranking position and website traffic.
We revamped the company’s existing website and optimized for easy ranking. The aim was to create a user friendly website and optimize. We used the following skills to get results: Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization.
Our Approach and Solution
We started with the analysis of their website to find page rankings and visitors. We performed the keyword research process to understand the most possible keywords used by the audience and their respective positions. With a comprehensive keyword research method, we were able to create a rich set of long-tail and location-based keywords to be added in meta descriptions, titles, and header tags.
As Nest & Rest requested us to increase their sales and website traffic, we audited their contents and implemented the created keywords using the Google keyword planner tool. We optimized their H1 tag, Alt tag, and canonical and image tag to improve organic traffic.
We monitor the progress of the website after on-page optimization using Google analytics and webmaster. Our SEO analysts offered them a highly optimized website through efficient keyword optimization and promoted the website through blogs and articles.
