Faq

Find answers to our most frequently asked questions below. Question not answered ? Whatsapp or Give us a call on 072 350 3047.

ASearch Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results. Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

Why is SEO important?

AIf you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.

SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.

What is your SEO Approach?

Aour SEO approach calls for segmenting organic search traffic/queries, and therefore website engagement, into 1 of 4 buckets, Google calls these query categories “micro-moments:”

“I want to know”
“I want to go”
“I want to do”
“I want to buy”

We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, to build funnels, and to segment users to appropriate landing pages that are hyper-relevant to their query.

As an example, for an eCommerce client, our keyword research and focus may center around “I want to buy” intent/queries. As a result, we would optimize intent/action-based pages (product pages) around purchase-related keyword queries and topics to best serve the user and improve relevance with Google.

From each query, we can extrapolate intent. Furthermore, each page should serve a very specific function and play a unique role in the user’s buyer’s journey whether they are in the awareness, consideration, or decision stage.

A homepage, as another example, is typically serving branded/reputation-based keyword queries and search intent, and aligns with the decision stage of the buyer’s journey.

A blog post, for example, serves education-based keyword queries and search intent, and aligns with the awareness and consideration stages of the buyer’s journey.

We work to understand how we can best position the website to serve users with relevant content at the optimal stage of their journey, identify what KPI’s should we be measuring to demonstrate increased engagement, and focus on how can we improve performance over time.

What does a typical SEO growth journey look like?

AThe Beginning (0-6 months):

The first 6 months of any SEO effort is almost always exclusively dedicated to fixing mistakes, fine tuning, and closing the gap between what your website has in place and current SEO best practices. Once completed, these efforts can have ongoing and compounding benefits for years to come. The newly accessible and optimized pages start earning rankings and traffic, which foster more links, more exposure, more sharing, and more business. The Turning Point (6-18 months): Eventually, the list of actionable, immediate fixes, and optimizations depletes. At this point, your website will hit an “SEO Plateau.” In order to reach the next growth plateau (between campaign months 6-18), you must invest in new strategies, such as:

New Keywords & Content
New Verticals & SERP (Search Engine Results Page) Features
Additional SERP Domination
Moving Up the Buyer Funnel
International/Multi-Language Targeting

The difference between Local SEO and general SEO

ALocal SEO is a hyper-specific tactic that focuses on optimizing your website to achieve local search rankings by ensuring that your business is properly represented on review sites like Yelp, City Search, Kudzoo, and others.

Your Local SEO Expert focuses on making sure that your NAP (Name, Address, and Phone Number) are correct and consistent across these listings so Google indexes your business information and website appropriately. SEO as a broader practice focuses on optimizing your content – your blog and your website content, in general – to ensure it’s fresh, accurate, and interesting for search engines.

How does a paid search campaign work?

AFirst, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.

For those keywords, we develop and write advertising creative to market your products or services so that users will your advertisement when they search for relevant terms.

You will pay each time a user clicks on the advertisement and traffic is delivered to your website. This payment model is referred to as Cost per Click (CPC).

The CPC amount you will pay is dependent upon a preset “maximum bid” determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creative, and advertising relevance.

What is your agency's approach to Paid Campaigns?

AOur approach to developing paid campaigns depends on variables like campaign goals, buyer personas, our clients’ sales cycles, and commercial transaction type (B2B or B2C).

EX) Optimizing lead-gen campaigns with Google Ads for B2C companies with considered sales cycles, requires razor sharp buyer personas and demographic targeting, tightly themed ad groups, testing ad copy and enticing offers, focused landing pages and a variety of keywords.

What paid advertising/retargeting services do you offer?

AWe offer paid advertising campaign management across a variety of social media and search engine platforms including:

Facebook
Instagram
Pinterest
LinkedIn
Google

When will I see results from paid search Advertising?

AUpon returning your SOW, your strategist will schedule a kick-off phone call or in-person meeting with your team.

We will take over management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your account and your SOW.

Generally, within 1-3 weeks of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch!

How does paid social media advertising work?

APaid social media advertising works similarly to paid search advertising in the fact that cost is often accrued on a pay-per-click (PPC) basis — that is, you pay only for the traffic that is delivered to your website from the advertisement. That said, there are two noteworthy differences between paid social media advertising and paid search advertising:

Paid social media advertising targets buyers during different stages of their buyer’s journey (awareness, consideration, decision), where paid search advertising mostly targets people in the consideration and decision stages.
Paid social media advertising is “passive” in that the advertisement is delivered to people that match certain audience criteria as opposed to paid search advertising where the advertisement is delivered to people based on their “active” keyword search on websites like Google, YouTube, etc.

What social media sites do you work with?

AFacebook, Instagram, Pinterest, LinkedIn, and Twitter.

Will social media work for my business?

AYes. Social media works for every company.

Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel.

Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.

You can identify your target audience on a hyper-granular level to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.

Why an agency is better than hiring someone in-house?

AThe primary benefit to having an agency manage your social media campaign is experience.

By focusing specifically on social media, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media.

Do you offer email marketing strategy/campaign creation?

AYes. We have experience with HubSpot, Marketo, Pardot, MailChimp, and Constant Contact.

However, we primarily leverage HubSpot’s email marketing and automation tools to manage email marketing and lead nurturing campaigns for our clients. We build templates, workflows, and automation. Additionally, we offer list management and comprehensive reporting to help you make informed decisions.

Which ESP's (email service provider's) do you work with?

A
We work with HubSpot, Marketo, Pardot, MailChimp, and Constant Contact and we can build a custom email application based on client’s requirements.

Which SEO techniques are popular?