About the Project
Classy Guesthouse is located at an ideal location with beautiful surroundings and a serene environment, Classy Guest House is the ideal solution for people looking to enjoy luxurious and affordable accommodation in and around beautiful city of Joburg. We offer various facilities for our guests, including internet services, a swimming pool, secure parking, air conditioning and even a private shuttle service. We make sure that our guests are as comfortable as possible. To add add value for everyone visiting our venue, we offer additional catering services which includes breakfast, lunch and dinner. You can enjoy our breakfast indoors or outdoors
Situation
Though Classy Guesthouse can provide the best user-experience to its visitors, their website holds poor search engine rankings and lacks customer visits. The company wanted us to improve the enquirers of the website visitors and widen their customer base.
Our Solution
We begin with the project by conducting the website audit to analyze the ranking factors; during the audit, we find the status of content, website speed, keyword rankings, total keyword presence and the pages indexed on the search engine.
We performed the keyword research and competitors analysis to find the new and frequently used search terms.
To improve the search visibility, we created the keyword specific title, meta description, H1 tag, canonical tag, image tag and alt tag. We set up the Google analytics and sitemap to monitor the website ranking progress.
We steadily improved their rankings with local listing through Google business page creation and building quality backlinks through social bookmarking, directory submission, forum posting, blog commenting, classified submissions and manual submission to search engines.
